Email Designer
Brand Designer
Art Director
Debbie Ortigoza
Team
Role
Project Type
Duration
Email Marketing Design
1 Month
Overview
Developed brand identity, strategy, and a 26-page mix-and-match email marketing template pack for cottagecore e-commerce businesses. Templates offer a cohesive, on-brand aesthetic across Welcome Newsletters, Abandoned Cart, New Product Announcements, Review Requests, Birthday Emails, Winback campaigns, and more, allowing businesses to create versatile, visually appealing campaigns tailored to their audience.
Reflection
This project allowed me to combine brand strategy, visual design, and marketing to create a cohesive, mix-and-match email template system for other entrepreneurs. It taught me how to balance aesthetics with functionality, ensure consistency across touchpoints, and design products that are both creative and strategically effective. I also made some sales from this project, demonstrating its market appeal.
