Brand Strategy
Art Direction
Copywriter
Debbie Ortigoza
Silvia Liang
Team
Role
Project Type
Duration
Advertising Campaign
2 Months
Overview
Created a transit poster campaign for Urban Outfitters’ Vintage & Remade collection, targeting Gen Z (16–22). The campaign highlights unique, sustainable pieces that let young consumers express individuality while supporting eco-friendly fashion.
Problem
Gen Z wants fashion that reflects their individuality and supports sustainability, but finding unique, eco-conscious pieces can be challenging.
Solution
Urban Outfitters’ Vintage & Remade collection offers curated, one-of-a-kind, and sustainable clothing, allowing young consumers to express personal style while making environmentally conscious choices.
For this OOH transit poster, I placed the design in a New York City subway digital screen to show how it would function in a real advertising environment. The poster was not modified and was simply fitted within the screen to preserve the original composition and hierarchy. This placement allows the message, “Style has no expiration date,” to reach a large and diverse commuter audience while reinforcing the idea that fashion, especially vintage and remade pieces, remains timeless.
