Packaging Designer
Brand Designer
Art Director
Debbie Ortigoza
Team
Role
Project Type
Duration
Product Packaging
1 Month
Overview
This project involved redesigning the product packaging to enhance shelf presence, communicate the brand story, and improve usability. The goal was to create a design that is visually striking, aligns with the brand identity, and appeals to the target audience while maintaining functional and sustainable packaging standards.
Reflection
This project taught me how to balance aesthetics with functionality in a tangible, consumer-facing product. Redesigning the packaging reinforced the importance of visual hierarchy, brand consistency, and user experience, while also challenging me to consider sustainability and market appeal in every design decision.
